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Our Foundation 

Iyli Paroi has been serving the needs of its customers for over 40 years. Established in 1974 as a family business, it has been a leading source for wedding rings, engagement rings, and all other types of diamond jewellery.

We work with our customers to come up with a recommendation that will perfectly fit what they are looking for. Customers keep coming back to us because we pride ourselves on having a strong foundation and because our commitment to service is second to none.

Our Service

My father, who was an expertly skilled craftsman, opened this store in the summer of 1974. He made all of the unique pieces displayed in the store by hand.

Although we now employ a powerful CAD software system to create elaborate 3D designs, we still use many of the same techniques he used when he started. We can create any design a customer wants and the software helps speed up the process making it faster and easier.

Our Commitment to Excellence

The demand for gold and diamond jewellery is increasing, so much so that we had to expand our business out to cover Victoria Square in central Birmingham.

We continue to offer jewellery sales and jewellery design at this location with the same dedication to quality and service that we have been known for previously.

We are passionate about the work we do and about our creations. We take pride in creating a masterpiece for every customer. The materials we use are the highest quality yellow gold, white gold, and platinum.

Every diamond used in creating a piece of jewellery is certified by gemmological institutions such as the Gemmological Institute of America (GIA) and the International Gemmological Institute (IGI). The jewellery is made in our in-house workshop and is guaranteed for being of the highest quality with a British hallmark. No matter the occasion, whether it is a wedding, anniversary, or birthday, the gift of jewellery is always appreciated. Let us create something special for your special occasion.

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