Our Story

Established in 1974 Iyli Paroi have been providing excellence in customer care and products for over 43 years. As a family business, we have the passion, drive and time to be able to communicate effectively with our clients by understanding their individual needs by working and listening to them closely from start to the finished jewellery product.

Our first store was opened in 1974 by my father, a very skilled craftsman who created unique and bespoke jewellery items all by hand. We still use the same techniques to create a truly beautiful piece which is unique to you. Alongside the traditional methods of jewellery making we are proud to offer 3D design service using very powerful CAD software, to create a jewellery piece without any limitations to design. This has helped speed up production and gets your jewellery piece to you much faster.

Due to the high demand of diamond and white gold jewellery we had to branch out to the historic and prestigious Victoria Square in central Birmingham. At this store, we offer all jewellery sales and jewellery services including CAD jewellery design. Our expertise in diamonds and gemstones will leave you with peace of mind and assurance that has been built over many years being in the jewellery trade.

We endeavour to deliver exquisite diamond jewellery, set in your choice of gold, white gold or platinum. All our designs are skilfully made from our in-house manufacturing team at our very own workshop. We work passionately to offer a bespoke and individual service. All our products are backed up with a British hallmark guarantee which ensures quality and transparency in our service and commitment to you. Every diamond that we supply is certified by world renowned gemmological institutions such as the Gemmological Institute of America (GIA) and the International Gemmological Institute (IGI).

Let us be part of your special occasion.